Passion for brands 1 - NIKE

My passion for brands dates back in '95 when I discovered marketing. Besides, as a consumer, I choose brands quite frequently. Among others, I love shoes... is normal, (almost) all women love shoes. I like sports, so I love sport shoes. Me specifically, Nike shoes, real investments some of them, even more expensive than many posh business shoes.

Nike stands for "authentic athletic performance", meaning that everybody who has a body can be an athlete. How athletic I am after many years in the gym is difficult to say. Nevertheless, I feel connected to authenticity" and "performance", as two of my values.

We connect with some brands for the same reasons we connect with some people. It is about common values that brings us together. About Nike and some other global and local brands on:
http://www.oanastinga.com/brand_management.php